immersive
VR experiences, 360° films, and immersive installations that expand what storytelling can be.
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We produce and distribute immersive work that uses spatial storytelling, not gimmicks. Virtual reality, 360° cinema, interactive installations—formats that demand new creative approaches, not just existing content forced into headsets.
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From gallery installations to VR platform distribution, we support creators exploring immersive media as genuine artistic practice, not marketing novelty.
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Beyond Traditional Screens
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Immersive cinema uses spatial presence to fundamentally change how audiences experience narrative and non-narrative work. Not just "movies you can look around in"—but storytelling that couldn't exist on flat screens.
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VR Cinema
Narrative and experimental films designed for virtual reality headsets. Spatial audio, 360° visuals, and presence create experiences impossible in traditional cinema.
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360° Documentary
Observational and experiential documentaries that place viewers inside environments and situations. Journalism, cultural documentation, and ethnographic work gain new dimensions.
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Interactive Installations
Gallery and museum installations combining projection mapping, spatial audio, and audience movement. Cinema that responds to viewers rather than playing passively.
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Volumetric & Spatial Films
Emerging formats using depth capture, photogrammetry, and spatial computing. Work that exists in three dimensions, not projected onto two.
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Mixed Reality Experiences
Blending physical and digital elements. AR-enhanced environments, location-based VR, and hybrid performance documentation.
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Gallery & Museum Distribution
Installation Licensing
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Museum and gallery exhibition rights
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Technical support and installation documentation
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Revenue through licensing fees or exhibition sales
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Long-term institutional relationships
Festival Circuit
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Venice VR, Tribeca Immersive, Sundance New Frontier
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SXSW XR, Cannes XR, Raindance Immersive
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Regional VR film festivals
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We handle submissions and logistics
Location-Based Entertainment
VR Arcades & Experience Centers
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Commercial VR venues globally
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Revenue share or licensing models
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Marketing to existing foot traffic
Museum Permanent Installations
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Long-term exhibition contracts
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Educational and cultural institutions
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Revenue through acquisition or licensing
City of Perth and Heritage Reimagined
Sub Rosa Studio had the distinct honor of collaborating with the City of Perth to pioneer an augmented reality exhibition as part of the WA Heritage Festival 2024. Together, we embarked on a transformative journey to reinterpret the city's rich heritage artwork from its esteemed collection.
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Through the innovative lens of augmented reality, we breathed new life into historical masterpieces, inviting audiences to experience the past in a dynamic and interactive way. This groundbreaking exhibition not only celebrated Perth's cultural legacy but also showcased the power of technology to reimagine tradition for a modern audience.
XR:WA and the WA Museum Boorla Bardip
Together, we brought the future of art to life with an immersive augmented reality artwork exhibition that captivated audiences at the cutting-edge XR:WA festival.
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Transcendence: an exhibition of Augmented Reality
July 2023
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WA Museum Boorla Bardip
Perth Cultural Centre
Jeff Martin (The Tea Party) and Seven Deadly Sins
Sub Rosa Studio had the privilege of collaborating with the iconic musician Jeff Martin to bring his latest release, 'Seven Deadly Sins,' to life in a groundbreaking way. Through the innovative use of augmented reality, we transformed the album's cover artwork into an immersive experience that transcended traditional boundaries. Working closely with Jeff Martin, we designed an augmented reality artwork that captured the essence of 'Seven Deadly Sins' and brought its visual narrative to vibrant life. Audiences were invited to delve into a world where music and art intersected, blurring the lines between reality and imagination.
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This collaboration exemplifies our commitment to pushing creative boundaries and redefining the possibilities of artistic expression. Together with Jeff Martin, we embarked on a journey to captivate audiences in new and unexpected ways, leaving a lasting impression on fans and critics alike.
